Joseph launches its first Handbag Collection
I’ve had a life-long love affair with Joseph since the ’80s when I arrived in London – just a hop, skip and jump away from the flagship store at the end of Draycott Avenue in South Kensington.
The sleek black and white branding, the cavernous shop space, the clever minimalist graphics and the always cutting-edge selection of designers from the clever buying team has firmed the label as one of my favourites. I even worked as a Saturday girl in one of their stores for a while.
Add to this their perfect own-label range, including the staple Joseph black trousers – always sublimely cut in different shapes. I still own a pile of them. It’s for this reason and hundreds more that I’m glad to see the Joseph revival. Fighting back for its rightful crown at the top of accessible designer segment while legions of imitators have flocked to replicate its past success.
This week, Joseph launched its inaugural bag collection at Selfridges, where it will be sold exclusively until June.
The range is a triumph of minimalist perfect design in neutral colours that had fashion editors and social media types coo’ing re how much they wanted to bag a Joseph bag.
Designed in collaboration with accessories guru Katie Hillier, the new collection comprises eight styles which combine Hillier’s talent for ‘dans-le-vent’ detailing with Joseph’s signature understated design aesthetic. Joseph just doesn’t do superfluous details. Monochrome, zebra and python all inject pared-back sophistication while Mongolian shearling is used in one style to add a stylish, humorous highlight.
The range is multi-seasonal and, when I spoke to Joseph’s creative director, Louise Trotter, she stated that it would remain so, aiming to add some new styles and minimal trend highlight colour as the season befits.
My only feedback (which was welcomed by Louise) was the need for additional security features such as large internal size zips for valuables, having lately been the victim of a mugging and subsequent identity theft, solely because I was carrying a bag with ‘easy-to-access’ wide lapel styling. It’s now one of my main concerns as well as design when purchasing a new handbag. If I find it easy to get into, so does a thief.
Saying that, who wouldn’t want to own one of these beauties?
Joseph bags are available from the ground floor accessories area of Selfridges, Oxford Street until June 2013 and then available from Joseph stores.