Last night saw London’s Home House packed to the brim with Juicy.
Juicy guests and celebs rolled up to take over an entire ground floor wing of Home House that had been transformed into Juicy Couture world – glowing pink lights, Juicy Couture A/W’13 outfits on mannequins, pink carpets, gorgeous pink floral displays everywhere and leopard-clad blondes spraying the room liberally and everyone in their path with Juicy’s new release, ‘Viva La Juicy Noir’.
Viva La Juicy Noir is a zesty, youthful, sweet rush of sparkling mandarin and wild berries with a honeysuckle and jasmine heart and an overtly sweet vanilla, caramel, amber and sandalwood base that will appeal to their sweet-toothed, pink-loving legion of fans worldwide. There’s just a hint of grown-up darkness and sexiness to this one that marks it out for clubwear and late nights.
The Viva La Juicy Noir launch was a riot of colour and fun with guests strolling from room to room being topped up with copious amounts of pink Moet & Chandon adding to the bubbly, buoyant mood.
Guests had the opportunity to kick back on sofas or have their photos taken against a giant wall of pink flowers with the famous Juicy Couture logo. Girls happily played to the camera.
Guest DJs spinning lots of ’80s tracks that could only be influenced by their respective fathers, guest DJs Amber le Bon and Becky Tong were both clad head-to-toe in Juicy Couture, natch.
Celebrity attendees included Amber Le Bon, Becky Tong, Zara Martin, Sarah-Jane Crawford, Lilah Parsons, Katie Readman, Zoe Hardman and Florence Brudenell-Bruce who all wore Juicy Couture.
Viva La Juicy Noir (EDP) is available nationwide from late July 2013 priced £35 (30ml), £47 (50ml) and £63 (100ml)