Floris release Patchouli for Men
How clever of Floris to launch their latest offer for men midst Menswear S/S’14 catwalk presentations. Floris wears its heritage well and somehow always manages to combine the past with the present. Its what makes its delightfully sought out British Royal nicheness so relevant.
New to the fold this Summer is a gutsy bold fragrance that will sort out the men from the boys. Floris’s Patchouli comes on strong but ever so smooth. Like a Bohemian lothario, svelte yet heaving manliness. Patchouli can often have unisex appeal but make no mistakes, this beast is full of swaggering intent with every jut of his hips and swish of his silk cravat.
The feel, say the brand, is the backdrop of a ‘Swinging Sixties’ Chelsea studio in the early hours – the type of hangout where Marianne Faithfull, Jagger and Richards et al would be found, dripping Biba and loucheness.
The fragrance manages to capture a glimpse in time of a gentleman’s view of the ’60s. Less riff and more raffishness. Now a bona fide member of the upper echelons, Patchouli (released in 2013) will no doubt bring back long forgotten, hazy memories of a this chap’s well mis-spent youth. But oh, how it should appeal to the tasteful young man with a Bohemian slant – the type who longs to wear the lauded new Haider Ackermann S/S’14 collection (pictured below). This is one to get him noticed.
The initial spritz of violet and sharp wake-you-up violet and coconut milk is quickly replaced with chokey cedarwood, dry iris and patchouli mixed with hint of rose and ylang-ylang. This then dries down to a he-man expression of amber, myrrh, labdanum and vanilla. It’s all quite gargantuan yet incredibly attractive with its air of superior difference.
Mr Floris Patchouli may be an acquired taste but all the better for its discernment.
Floris Patchouli is now available from Harrods and Floris, London (as part of the Private Collection) priced £99 for 100ml EDP spray.