Topman takes over The Old Crown Public House for LCM
Today I’m loving Topman’s latest marketing surrounding their British Fashion Council London Collections: Men shows.
Between June 16th-18th June, as London gets set to host the third, much lauded, official London Collections: Men, Topman prepare to celebrate their involvement and to provide a haven for weary fashion journalists and buyers by taking over The Old Crown Public House, which sits right next door to the official Topman Show space – The Old Sorting Office, on New Oxford Street.
Topman will be allocating over one thousand free drinks tokens – in the form of old fashioned beer mats – at each of the shows that they’re involved so be prepared to be eagle-eyed and pick up a few at shows such as Topman Design, Lee Roach, Agi & Sam, Martine Rose, Shaun Samson and Matthew Miller.
Over the three days ‘Topman at The Old Crown Public House’ will be adapting the ‘Award Winning’ burger and hot dog menu to include some specially themed London Collections: Men burgers. Look out for the ‘Lulu Kennedy’ Totally Tulum Mexican burger, ‘Agi & Sam’ Massive Chicken burger and the ‘MAN-UP’ Mighty, Mighty Meat Burger.
Oh, and no doubt there will be the odd designer party popping-up.
Girls, heads up, if you’re in town, be prepared to find The Old Crown Public House chocked to the brim with London’s most fashionable male totty. Just be prepared to have your outfit evaluated. Cheers!