It’s exactly what you would expect of a classy, super expensive luxe brand from the quilted effect white packaging that mirrors the paving stones on the Place Vendome, to the hefty dressing-table bottle that mirrors the quilting in glass, topped by a smoky quartz topped cap. This release is worthy of the Boucheron name and saying more about the woman who wears Boucheron (ie. I am wealthy and selective) than about the contents. In fact, there’s no hint of what might be, save for the slightly golden glow of the fragrance that is said to be inspired by the light that falls in the Place Vendome that inspires the sparkle and radiating light of the jewellery that Boucheron create.
Background and inspiration explained, what’s this new Boucheron like, that’s allegedly aimed at a slightly younger woman?
Like Paris itself, it attempts to shine a light. (They don’t call Paris La Ville-Lumiere for nothing). Though the truth harks bark to more age of enlightenment re ideas and arts, Boucheron’s Place Vendome sparkles with luminosity. It’s juicy, fruity, first squelchy spritz is followed by a raft of powdered light – rather like the best finely-ground loose powder, sprinkled atop freshly applied make-up, Boucheron Vendome seems to add the final accessory to an immaculately dressed Eurochic woman.
There’s a distinct youthful glow from Olivier Cresp & Nathalie Lorson’s Boucheron Vendome. It seems to perfectly capture the House’s heritage whilst remaining aloof. Perhaps its the first sparkle of pink peppercorns and orange blossom then the jasmine and peony florals infused with sweet honey. Place Vendome, while being classy, isn’t an overtly distinctive wear though it does attempt to dazzle. But that’s exactly in-keeping with the house. It’s downside is there many be nothing super remarkable about the fragrance but its upside is it brilliantly captures the superior nature of the house – its elegance, its femininity and it’s reputation, re-inspired (sweetly) for a younger consumer.
The fragrance dies down to a slightly woody trail of benzoin and cedarwood. But this isn’t totally apparent. It’s a very subtle die-down that comes in a whisper rather than a end exclamation mark.
I get this fragrance and its appeal though it’s one for the converted rather than the thrill seeker. It’s dazzle may be solely for those who are au fait with Boucheron.
Boucheron Place Vendome will be exclusively available from Harrods from the 8th-21st September and then available nationwide from 22nd September 2013. Prices are £39 (30ml), £50 (50ml) and £75 (100ml) EDP.