G-Star RAW celebrates the launch of their new faces – Sergio Pizzorno & Keenan Kampa

by Katie on July 11, 2013

There were two parties in town worth checking out last night. One was the Levis 501 Book launch, a heritage brand that everyone has a degree of loyalty to, and the other, the hip Dutch jeans brand, G-Star RAW, to celebrate the new faces of their campaign.
One event was decidedly lacklustre and flat (a tad, “move along, nothing to see here”, unfortunately) while the other was hidden in Home House’s lush basement vaults and was rammed with great music, fun people and an ever lasting supply of Summer prosecco. Guess G-Star RAW just won that battle of the brand launches.

Home House’s Basement Cocktail Club heaved to the sounds spun by DJ Cozette (from Sibling) and Princess Julia mixing old ‘New Wave’ Magazine and Fad Gadget with Azealia Banks and Daft Punk. There was a packed side karaoke room where ‘Team G-Star RAW’ yelled out classic tracks.

Meanwhile, the new G-Star RAW stars (with European appeal) mingled with the guests and happily posed for pics. Kasabian’s Sergio Pizzorno and his entourage were charming while Vaganova Academy ballerina Keenan Kampa’s fresh-faced, urban chicklet look got the vive just right.

The G-Star RAW A/W’13 campaign has been shot by a yet to be named famous fashion photographer.
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