Fendi’s NEW L’Acquarossa – It’s Not How You Start, It’s How You Finish

by Katie on October 24, 2013

fendi-acquarossa

Now isn’t this a turn up for the books? It’s almost the end of the year when the perfume releases are running at a slow and slower and Fendi swiftly kick us in the back of the knees with this new release – Fendi L’Acquarossa or Fendi Red Water to you and me.

In one of the chicest, most distinctive contemporary bottles that captures audacity with class and all things typically Fendi and fiery Roman in nature, L’Acquarossa comes in a geometric red bottle with gold and black highlights. A strip of gold on the base bears the L’Acquarossa name while the gold and black square cap bears the Fendi logo. Yes, this has stand-out for sure. And,  whatsmore, Italian beauty, Chiara Mastroianni (the daughter of Catherine Deneuve and Marcello Mastroianni) is the newest Fendi face of the ad campaign, shot by none other than impressario photographer, Jean-Baptiste Mondino. It’s all quite something.

FENDI_LACQUAROSSAad

Behind all the story of fiery, tempestuous, can-do women with creativity and sophistication flowing through their veins, just like the Fendi women who have headed the Fendi empire and been instrumental to the brand from its foundation until today. The brief was to capture in essence a fragrance that was as daring, passionate and powerfully feminine as the legions of Fendi women at its helm and their global array of fans.

But does the elixir inside capture our attention as much as the modernist Art Deco look? Well, I can honestly say, I like it, even if it does smack of ultra-modernist, contemporariness with a high bite of sharp juiciness. I’d have thought the contents would have been more heavy, passionate and speaking of old skool Rome – clashing hedonism and passion with modern day classicism. But it’s not. It’s altogether sharp, ultra modern and clean and well, in terms of Fendi and its brand outlook, perfumers Delphine Lebeau, Benoit Lapouza and Francois Demachy (how could we doubt the latter?) have nailed it.

L’Acquarossa kind of swishes in, in silk, trailing a vapour of wealth and good-living behind her. She’s certainly not over indulgent but can combine a little bit of old style wealth with a modern approach in how to spend it. Certainly more Capri than Cannes and likely to go as far as the Aeolian islands (where Greece and Italian ‘culltura’ collides) to really get away from it. At first there’s a huge rush of bergamot and tangerine in a typically Sicilian manner backed up with a darker plum that gives a rounded appeal before it gloriously opens up to the rich, heady, floral heart of lantana flower. Dive deeper into the sexiness of the scent and there’s rose, orange blossom and magnolia backed up by their minders, red cedar, musk and patchouli.

‘It’s not how you start it’s how your finish’ could be L’Acquarossa’s motto as this scent definitely warms and grows more appealing when left to do its thing. Worth checking out.

Fendi L’Acquarossa is exclusively available at Harrods in 30ml (£43.50), 50ml (£65) and 75 ml (£75.50) EDTs, accompanied by perfumed body care products

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