Crombie Re-Vamped–The AW’14 Collection

by Katie on January 15, 2014

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When it comes to strategising a modern campaign for British branding the concept of ‘heritage’ is always in vogue. Admittedly, the theme can be slightly overkill for some labels that have unconvincingly attempted to concoct contributions to the history of dress. Fortunately, Crombie stands as a reserved example of men’s clothiers worthy of esteemed historical prowess.

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From its founding in the Cothal mills of Aberdeen in 1805, the company has maintained repute as a high quality fabric manufacturer. Over the past two centuries they have remained true to British manufacture; and in due course have provided tailored suiting, outerwear and military uniform to a diverse range of world leaders, armed forces, royalty and entertainers. Such unique ‘heritage’ was channelled in the AW’14 presentation, which focused on revamping key pieces with contemporary cutting and fabric.

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The Crombie archives provided the design team with vast material for reference. Documentary photographs, patterns and historic fabric samples offered ample motive for re-interpretation. The result? A developed range of coats: double-breasted military trenches in winter white and specked tweed, belted leather trenches lined with astrakhan fur and pea coats with round collars.

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Quality also translated in checked wool and cashmere suiting paired with cutaway-tab shirts under thin merino knits in brown, navy and black. Handmade silk ties and scarves added a charming element of savoir vivre, while red and blue patent wingtips poised a dimension of polished character.

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Plans for retail expansion are in the immediate forecast for Crombie. More recently the label has caught the eye of buyers at Barney’s (New York), which now stocks their seasonal garments among the affluent threads of Saint Laurent, Dries Van Noten and Burberry. Let’s hope the label remains sincere to its gentility in the pursuit of global appeal, distinct in traditional vesture and unwavering to the advanced influence of street style trendology.

Review written by Cody James (@roguing_vogue) for Katie Chutzpah blog.

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