We, of the London Fashion Week ilk, know the value of a good promotional bag and become pretty blasé about them – apart from when they’re taken away from us.
Mulberry (ex sponsor of LFW) used to employ the meanie rule by only giving them out to ‘real’ press and not bloggers. (NB. High Five on getting everyone in social media’s backs up, Mulberry). Then, for the A/W’14 LFW shows they went one further and pulled the plug on the now (in)famous brown LFW logoed bag. You’d have think we’d been denied gold. Or champagne. (Talking of which there was little of that either).
The point being, readers, that promo tote bags work. Make then lovely and shiny and covetable with a designer brand tag and hey presto, instant appeal. Especially if that appeal is limited. Then it’s all the more niche.
Over to Glasgow, the largest shopping area outside of London, whose powers that be have innovatively picked up on the tote bag ploy to relay the message re late night shopping and ‘open for business’. Combine this with supporting home grown fashion success stories from the city, a limited supply of bags are to be distributed by top retailers from House of Fraser to Buchanan Galleries, so expect to see the opinion former, fashion savvy types inform the masses as they merrily swing their designer totes.
Five of Scotland’s designers have each created a bag for the exclusive collection inspired by late night shopping on Glasgow’s Style Mile. That’s Buchanan St to those who haven’t visited the city. Shame on you. Each bag features a unique illustration using a bright, fluorescent poppy dash of colour with an idiosyncratic designer illustration or print. Designers are William Chambers, Rebecca Torres, Joanne McGillivray, Obscure Couture and Silvia Pellegrino.
The ‘Style Mile Designer Bag Collection’ illustrations are:
William Chambers A traffic light ‘green man’ wearing a dapper hat, carrying a William Chambers hat box.
Rebecca Torres A digital illustration of Glasgow’s shopping scene using bright fuchsia pink, black and white.
Joanne McGillivray Buchanan Street infused with detailed flowers and shapes highlighted in bright neon yellow.
Obscure Couture A female shopping on the city’s Style Mile with bright blue streetlights highlighting her glamorous dress.
Silvia Pellegrino A Glaswegian girl wearing a tartan coat with bright orange fur trim.
Fashion and jewellery designer, Joanne McGillivray, said of the collaboration, “Glasgow has one of the most vibrant and exciting shopping scenes in the UK and I’m delighted to be part of this project to showcase everything that’s great about it.”
The canvas totes will be completely free to late night shoppers in selected stores* from 16th to 30th June after 5pm.
*The designer bags are available to customers on request at selected till points in participating stores. One bag is permitted per customer and bags are available while stocks last. Bags will be available at five Style Mile retailers – Buchanan Galleries, St. Enoch Centre, House of Fraser, Princes Square and Debenhams.