It’s hard work getting noticed. Especially if, as a designer, you live and work outside of London. So, when House of Fraser, Glasgow (the original store where the brand sprang from) decided to honour local design talent to celebrate Homecoming Scotland 2014* (* a focus on Scotland’s wealth of activities during 2014), it was a definite move by the brand to support and encourage fashion design from the grassroots. Suitably, it’s named ‘Bringing Fashion Home’ as a nod to the Glasgow store’s rich fashion heritage.
Five established Scottish designers from womenswear, accessories and menswear areas are hosting ‘pop-up’ shops featuring exclusive product especially designed and sold in House of Fraser, Glasgow from 17th July- 3rd August.
‘Bringing Fashion Home’ names include womenswear designer Rebecca Torres and jeweller, Georgia Wiseman, luxury handbags and accessories label Strathberry of Scotland, artisanal menswear brand, ten30 and accessories designer, Karen Mabon.
‘Bringing Fashion Home’ includes a first time joint collaboration between jeweller Georgia Wiseman and womenswear designer, Rebecca Torres who have co-designed exclusive t-shirts and sweaters with each of their signature styles. Torres will also feature two limited edition dresses for her time in store. Says Torres of her collaboration with Wiseman, “We have admired each other’s work for some time now, so collaborating seemed like a natural process for us. Having the opportunity to showcase our work in such an iconic store as House of Fraser, which is steeped in history and style, is a huge honour.”
Alan Moore, designer from ten30 will add to his made-to-order Gentleman’s attire brand by releasing a collectable branded ten30 t-shirt. Says Moore of the prospect of working and showing in House of Fraser, “This is a fantastic opportunity for ten30 and I’m delighted to be involved. The emphasis on heritage & homecoming Scotland is so relevant and important to me and the ten30 brand and it’s great to see House of Fraser embrace that.”
Bringing Fashion Home designers will be available in House of Fraser, Glasgow store selling exclusive product from 17th July-3rd August 2014.
Photo credit: Alex Lister, Vie Lumiere Photography