There was some anticipation re Issa London’s guidance under the new creative directorship of ex ‘See By Chloe’ and Roberto Cavalli designer, Jamie O’Hare. With a thorough understanding of what makes chic hip women tick, O’Hare showed a collection of swishy fringed, flowy numbers that would have the regular Issa London customer swooning in the aisles. It did this one.
This was a confident street-wise with wealth on her side woman who knows how to stride the urban streets like a well rehearsed catwalk. Well…from taxi to restaurant to hotel bar, at least.
Side draping and sweeps of flowing jersey were prevalent as the norm but this was a more considered approach. Plunge necklines were square rather than V shaped, sequins were there but less splashy than previously and O’Hare made sure he contrasted long swooshing fringes with minis.
Slithers of exposed skin, the contrast prints and patterns and overall, the long, sexy fringing that moved with the grace of the catwalk girls, mesmerised an audience who know what Issa is all about. The subtle reveal of skin was a recurring theme, through lace and sheer panelling on trousers and dresses as well as cut-outs on knitted tops and silk chiffon slivers of loveliness.
This was a collection alive with movement, that flowed and captured the confidence of the Issa vision. More subdued than norm maybe, but all the more delectable for its subtlety.