Let’s face it. The weather’s been drearsville so it’s up to Mr Gandy to lift our spirits. And our heart rates.
David Gandy, the epitome of English elegance, always be-suited and dapper than the best of the best is the go-to figure, quite literally in his case, of many brands and publications. (Well he would be, being a a bod-God as well as London Collections Mens’ representative and committee member alongside the likes of Style.com’s Tim Blanks, designer Richard James and editor/publisher Jefferson Hack).
Marks and Spencer have just raised their game as well as women’s expectations of their men, by pinning Autograph’s swimwear success on their model of choice for their current M&S Collection, Mr Gandy. Well done to my ex high street employer. They still have imagination and the klout when it matters re marketing. Marketing savvy and experience tells me this collection will be as much aimed at women buying for their other halves as the other halves. As has always been the case in selected menswear retailing.
Full marks to The Sparks for announcing the next stage in its exclusive men’s David Gandy for Autograph collection -Swimwear. The eight piece swimwear collection, designed and modelled by David Gandy, is set to launch online and in over 100 stores across the UK and internationally this summer from the beginning of June 2015.
David Gandy says: “The underwear collection has been really well received so launching swimwear this summer seemed like the next natural step. The shorter short and lower rise shape that we introduced for underwear has become very popular so I’ve introduced this for swimwear too and have created a collection that can be worn in the pool or as casualwear throughout summer. I was inspired by images of Hollywood stars wearing beautifully made swimwear in the 60s, and by my love of tailoring which I’ve incorporated in the detail by including the use of side adjusters, contrasting buttons and also the hounds-tooth print which has become a signature of the range.”
Scott Fyfe, Director of Menswear, Marks & Spencer, says: “After the success of the David Gandy for Autograph underwear and loungewear collection, it made sense to expand the collection into swimwear. David is extremely knowledgeable about style, and working with our swimwear experts he has created our most premium swimwear collection yet. He’s designed an exclusive new fit that’s more tailored than our current range, in a spectrum of eight colours, he’s incorporated extra design finishes and innovative fabrics creating a really stand out range that I think our customers will love”.
Gandy has worked closely with M&S swimwear experts to develop a collection of eight swim shorts in navy, light blue, cobalt blue, marine, orange, red, black and hounds-tooth, all in a new exclusive slim fit shape, with a lower rise and shorter short. This is the first time M&S has launched a swimwear range by waist size offering sizes from 28” to 40’’ for a more accurate fit, usually only found on tailoring. The swim shorts are made with innovative Quick Dry technology to speed drying time, as well as being sold with a drawstring water resistant bag.
David Gandy for Autograph swimwear will be available from M&S menswear from June 2015, priced at £25.