Gigi Hadid has succeeded her close friend, Cara Delevingne, as the face of Topshop for AW’15 for their campaign in stores, online, social media & advertising.
In her first campaign for Topshop, Gigi models the Autumn Winter collection in a series of images shot in London by acclaimed photographer Tyrone Lebon and styled by Topshop’s Creative Director, Kate Phelan.
European, American and Asian expansion remains a key focus for the brand over the next year, building on the 40 countries in which the brand already has a presence.
Sir Philip Green comments: “Working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand. We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts.”
It may be Topshop set on world domination but Gigi seems to be leading them with global campaigns already under her belt for Maybelline, Maxmara, Victoria’s Secrets and Seafolly.