Copenhagen Fashion Week is becoming a very big draw on the fashion circuit. Getting right on it, the Scandinavians show their Spring/Summer ‘16 ahead of the international fashion capitals and highlight how together they are by having show collections samples ‘this’ early (and the only week free in the international schedule as its so rammed with womenswear RTW, couture and menswear).
Copenhagen Fashion Week is a well organised and professional schedule, and one I have to admit, I’ve yet to get under my belt (and is on the list). Designers and cool niche labels that you see in the better department stores and cool boutiques such as Bruuns Bazaar, Anne Sofie Madsen, Ellen Pedersen By Malene Birger show a thorough and directional collections that have the Scandinavian imprint of edginess combined with approachability.
This season, By Malene Birger is influenced by a nostalgic vibe for the carefree spirit of the 1970s. The influences touches the silhouettes which are long and fluid as well as the ‘70s feel knits and textures. Shades of white dominate and blow through the collection like the ghost of Laura Ashley and a 1970s Eau Jeune ad – no bad thing.
By Malene Birger’s forte is creating covetable wardrobe building items that add slices of direction as well as an edgy femininity: the leather shift, the long line tunic and trousers, the wrap coat dress, the slouchy shirt and trousers…it’s all there in the mix.
Tailored details borrowed from menswear are key styles but in softer, sexier silks though there are plenty, plenty options for ‘the dress’.
By Malene Birger appeals to the strong woman of character who likes the fact she’s wearing a ‘not obvious’ designer and isn’t swayed by celebrity status. By Malene Birger’s devotees may just be the most interesting women in the room.