Cool Britannia – The Gareth Pugh x Sunglass Hut London Fashion Week Tote

by Katie on September 9, 2015

11410694_1704176379811170_121055817_n has always been your one-stop shop for high-end fashion, beauty, lifestyle and (at times) acerbic commentary, so why-oh-why-oh-why are we writing about a tote bag?

As Marks and Spencer would say, this is not just any tote bag. Designed by British designer Gareth Pugh for Sunglass Hut, the current principal sponsor of London Fashion Week, the covetable bag’s illustration continues the theme of British identity explored in the designer’s Autumn/Winter 2015 catwalk presentation.

Opening with a film shot by cinematographer and frequent collaborator Ruth Hogben showing a woman roughly hacking at her hair with scissors, and then daubing herself with red paint in a visceral representation of the Saint George’s Cross, Pugh underlined his concept of Britain’s tribal heritage using a soundtrack of football chants. The models then walked out bearing the same red crosses on their faces, dressed as the modern-day descendants of Britannia, the female personification of the British Isles. Fierce warrior women, as much the successors to Boudicca as McQueen’s Joan or Salem collections.

The tour-de-force show was a poignant homecoming for Gareth Pugh after a period of honing his craft in Paris, and now the designer is poised to accede to Lee McQueen’s throne as London’s most innovative and visually arresting designer. Invites to glimpse Pugh’s Spring/Summer 2016 collection, in what promises to be another spectacular production, will undoubtedly be this season’s hot ticket.

Review written by Lee Clatworthy (@bombfashion)

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