British music is as intrinsic to the Burberry brand as the trench coat and house check, so it’s really no surprise that the digital innovator is the first luxury fashion firm to team up with online streaming service Apple Music – especially as its parent company has nabbed three of Burberry’s top executives over the last two years.
Appearing under the ‘Curators’ section of Apple Music, the channel will comprise of Burberry’s collaborations with up-and-coming and established British artists, songs and performances, as well as playlists celebrating great British musical talent from the Sixties to present day.
Chief creative officer Christopher Bailey’s love of music has helped shape the Burberry brand and its values, and its catwalk shows have become well-known for showcasing emerging British talent such as George Ezra, Tom Odell and James Bay, a commitment which is underlined by the frequent live shows at Burberry’s Regent Street flagship store, and the Acoustic section of the company’s website.
Burberry has also announced that iconic singer-songwriter Alison Moyet will perform at its Spring/Summer 2016 catwalk presentation on Tuesday 22nd September. At one time the most successful British female solo artist in the world, it seems apt that the ‘Is This Love?’ chanteuse should lend her bluesy vocals to a label which is becoming as well known for its recognisable heart motif as it is its Horseferry plaid.
Reviewed by Lee Clatworthy (@bombfashion) for www.katiechutzpah.com