Uniqlo has a special place in my fashion heart. Well styled, well priced and designed pieces that once were the staple of M&S are now souped up, cleaner and leaner and much more wardrobe staple than any other brand on the high street.
Add to that, Uniqlo’s brand links with designers such as Jil Sander, Orla Kiely and now, one of France’s first ladies of fashion, Ines de la Fressange, and Uniqlo is very much the Japanese brand with the finger on the pulse of Europe.
For the new line, Uniqlo’s design director, Naoki Takizawa, worked with Ines to combine her interest in Uniqlo’s LifeWear concept with her unique and well documented sense of style. What results is a Francophile’s dream. Basic well designed pieces with an air of feminine sophistication in the style of directors, Francois Truffaut and Jean-Luc Goddard.
Deep forest green and warm burgundy are predominant colours while cute vintage style ski sweaters and cable knits exemplify snuggling up against Winter’s harsh climes. Tweed, wool and corduroy jackets retain traditional tailoring with smart sharp lines and lapels.
Coats are priced from £49.90-£99.90, Jackets £59.90-£129.90 and sweaters £19.90-£99.90. Available from selected Uniqlo stores and online.