Timed to diminish January’s over-bearing dullness and the less than joyful end to London Fashion Week Men’s, Fashion East Store in Selfridges’ Designer Studio is a huge smile on the face, one-stop pop-up shop of the brightest and best in British design, featuring Fashion East’s current line-up of designers.
Lulu Kennedy’s school of bright futures, Fashion East, has kick-started the careers of such alumni as Simone Rocha, Roksanda Ilincic, Marques Almeida, Gareth Pugh, Kim Jones, Jonathan Saunders, Grace Wales Bonner, Craig Green and J.W. Anderson. Founded in 2000 by The Old Truman Brewery and Lulu Kennedy to nurture young designers, the non-profit initiative is integral to London’s reputation as a crucible of young talent and creativity.
Hot to trot Selfridges invited Kennedy to set up a Fashion East store in the new Designer Studio, the legendary talent scout invited past and present alumni to create exclusive products for her.
The store stocks clothes, gifts and quirky collectibles from the likes of Craig Green, Ashley Williams, Charles Jeffrey, Richard Malone, Caitlin Price, Mimi Wade, Matty Bovan, Rottingdean Bazaar, Per Gotesson, Art School and Christopher Shannon, as well as Fashion East’s first own merchandise outing.
Lulu Kennedy, Founder and Director of Fashion East: “It’s a massive buzz and privilege to be calling Selfridges home for a few months! We look forward to our first retail venture and showing off our gorgeous alumni in such a brilliant fresh space.”
Sebastian Manes, Selfridges’ Buying Director: “You only have to walk around the fashion floors of Selfridges to see the amazing success and influence of Fashion East. In store for SS17 we have more than twenty Fashion East alumni and designers across menswear and womenswear – from new talent like Richard Malone through to Roksanda or Simone Rocha, who are some of our best performing ready-to-wear designers right now, or Craig Green who brings so much energy to men’s designerwear.”
Fashion East at Selfridges opens Monday 9 January in The Designer Studio on 3, Selfridges London.