Tom Ford first stand-alone Beauty Store Launches in Covent Garden

by Katie on November 29, 2017

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A must visit on my next trip to my former home town is the new 130sq feet stand-alone Tom Ford Store in London’s Covent Garden. A beauty vision of the visionary that is Ford, encapsulating all that’s sublimely chic. Launched only a week ago, the first TOM FORD beauty standalone store is a pivotal moment in the evolution of the brand.

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The new design of light and layered grey glass sculpture creates a visually arresting play on objects and space while highlighting his collection of makeup, skincare and fragrance for women and men. Tom Ford’s inimitable touch reverberates in every dimension of the store. Halos of light and floating white marble slabs showcase the exquisite product design, fully immersing the visitor in the convergence of glamour and technology for a luxurious retail experience.

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The ground floor colour room houses the latest launches, most wanted colours, and augmented reality, that allow customers to virtually try on shades from the highly coveted lip colour collection.

The fragrance room is transforming how consumers trial fragrance. The room features a dedicated interactive scenting installation where guests can digitally explore the unconventional scents that make up the artisanal Private Blend Collection. A dramming bar offers customized services from luxury sampling to scent styling.

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The make-up room is an intimate locale, offering personalized makeup services and demonstrations by a Tom Ford Beauty Specialist. For the first time, customers can record their makeup applications for use at home as a personalized how-to, sent with a shopping list of products used throughout the service.  On the lower ground floor, find the Private Make-Up Services Room, a Mens’ Grooming Room and a VIP/Event space.

Tom Ford’s stand-alone Beauty Store is located at 3 The Market Building, Covent Garden. All appointments are bookable online at tomfordbeauty.co.uk/appointments.

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