Versace pour femme’s Dylan Blue. A Modernist Mix of Old & New

by Katie on January 16, 2018

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Versace has long been a byword for glitzy, bold, baroque, fringed and studded glamour.

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It seems fitting that following the Spring’18 show at Milan’s Triennale museum as a tribute to her deceased brother Gianni’s iconic inspirations and creations (shown above), that Donatella should mark a Spring’18 perfume launch that’s equally as retro derivative with a modernist slant.

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Dylan Blue pour femme is a blue swathed, glamorous epitaph to rock the imaginations and the sway the souls of Versace’s Millennial bootcamp who know how to walk the look and make an entrance. This is a perfume for confident twenty and thirty somethings, who step out in upmarket nightclubs in a swish of Instagram, insta-fame celebrity wantonness.

The packaging is quite something in itself. Taking the backbone deep dark denim hue that Versace (Gianni in particular) used in many of his legendary collections, gold Medusa heads are embellished on the lid and curvaceous blue and gold bottle housing the perfume.

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There’s a big burst of youthful blackcurrant on first spray with a sweetly old-fashioned note of forget-me-not. The scent and the mood is quick to open up to a floral burst of Eglantine rose, jasmine and a watery cold ice peach note. It’s Dylan Blue’s die-down that is most effective with its white-tinged, woody and musky base of patchouli and styrax. Perfumer, Calice Becker worked closely with Ms Donatella Versace who says of the new work, “Dylan Blue pour femme is my tribute to femininity. So I created a strong, sensuous yet refined fragrance for a woman who knows her own power.”

The advertising campaign is (topically) shot by photographer, Bruce Weber. But that’s a whole other story…..

Versace pour femme Dylan Blue is available exclusively at Harrods from 15th January 2018 and is available nationwide from 26th February 2018. Dylan Blue pour femme is available in 30ml (£52). 50ml (£74) and 100ml (£99) bottles.

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