BRANDED_Apparel. The Name is Minimalist. It’s the message that Counts.

by Katie on February 10, 2018

 

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It was an idea that was forged while Mark McCall (better known to his Instagram followers as @man_branded) was zipping around the UK in his main role as Head of Regional VM for a well-known high street fashion brand. “I’d love to do my own line of classic unisex tees that can go from Spring/Summer to Autumn/Winter and are ‘seasonless’…it’s the message that counts.”  A huge fan of classic brands such as Cos, Comme des Garcons, APC, Acne and Kooples, McCall wanted the tees to be worn by distinct, stylish individuals who incorporate them into their own style with flair whether minimalist or, like yours truly, with more than a dash of urban Boho maximalism, pairing them with a vintage kimono and satin boots and jeans. To this extent, bloggers and instagram individuals* (rather than the dreaded ‘influencer’ term) have been gifted with tees to show their range and depth.

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McCall is a distinctive character in the Glasgow scene, popping up at every hip event that’s worthy of attending. People are drawn to this multi-tattooed force-of-nature like moths to a flame. His toned-down, hipster-cool style belying his gregarious enthusiasm, wit and humour – personality counts. And that’s key to the brand. Bring the personality & style and we’ll bring the heart-on-your-sleeve tee.

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Skip to January 2018 and BRANDED_Apparel was born. Mark McCall came up with the idea, wrote a strategic vision, teamed up with a good friend (Sarah Gingell)  to make the vision come true and boom!, the brand was launched. McCall & Gingell’s main aims were great quality and fit, foremost over cost. They wanted to create a line that wasn’t fast-fashion. The intention is to add to slogans and styles each season, with a natural drop-out of those that grow tired.

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Sourced in and around Glasgow (so they could keep their eye on the product detail and be on top of the game), McCall & Gingell came up with a range of t-shirts in two colourways (black and white) with five sayings. The poignant sayings are meant to touch the heart, hinting at past romance, new hopes and love – they’re a glimpse to the wearer’s hidden secrets, as well as just great-quality tees. “Our philosophy is a simple one,” they say. “To produce good quality products, always on trend and always fairly priced. We pride ourselves on being an ethical company. No sweatshops, no dodgy suppliers and no shortcuts.”

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Says McCall, ‘”I know that Sarah and I have come up with some heartfelt sayings but we don’t want to be down-in-the-mouth. He laughs, “We’re not angsty Millennials!  But young adults sometimes make mistakes as we go along in life, and learn to grow from these. Life’s to be enjoyed. We are party people, honest!”

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BRANDED_Apparel’s slogans range from ‘All I Ever Wanted Was Everything’ to ‘Crazy ‘bout you’ and ‘Nothing Will Ever Be The Same.’

BRANDED-Apparel tees are available online priced at £28 for short-sleeve and £30 for long-sleeve, available in small, medium and large.

*Bloggers’ instagram pics used by kind permission of @honeypopkisses and @lucyflorals

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