Chutzpah’s Diamond Star Product of the Week.

by Katie on May 8, 2010

When I was thinking of writing about this product, it struck me that there are two types of people in this world. Are you the type who says nail polish or nail varnish? I tend to say the latter although the former sounds posher and more sleek. I like the plain sound of varnish. It’s like woman can once again own the process from men’s Cuprinol and Ronseal stints following weekend B&Q visits.

However Opi, one of my favourite products and one of the nail industry’s gleaming products of excellence, actually get even more slick with their use of ‘nail lacquer’. OPI Nail Lacquer. I like the way it rolls of the tongue and how the product slides onto nails.

I’m also intrigued by how women actually buy nail polish/varnish. There seem two methods and it comes down to price. Firstly, the woman with money to spare will select her choice based on colour, brand then price. Secondly, if money’s a consideration, a woman will choose based on colour, price then brand. Note readers, that brand often doesn’t come out on top unless seeking out the brandest, spankiest, newest ‘it’ shade (like Chanel’s Rouge Noir), and even that’s based on colour then brand.

Tell me readers, how often do you buy nail polish/varnish and are disappointed with its instant chip, often within hours? Now, even though the mega professionals tell me it’s how you apply the product (ie the manicure, undercoat, first and second coatings and top coat as well as the careful sealing of the ends of the nails to ensure further non chippage), my nails almost always chip. The reasons for this are as follows: I am normal and not a lady who lunches (unfortunately) so have to use my hands a great deal (out an about on public transport, washing, typing and in day to day activities). I gesture with my hands a lot and use these as a back up to my speech. Cue chips and smudges within minutes if not careful. And, faux pas of faux pas, I often don’t have the time and effort it takes for full nail maquillage and therefore only add one hurried coat. I can practically hear the professionals squeaks at that one. Anyway, my point is, when you need a tough nail lacquer that’s solid of colour with lots of colour choice and the industry is in love with it, choose Opi. So here are some facts you maybe don’t know about this glorious product:-

– OPI is best known for its chip resistant formula, a favourite with professionals and comes in over 240 colours.

– OPI releases two seasonal collections of 12 shades each year (spring/summer and autumn/winter) so there’s always lots of choice and on trend choice at that.

– They also release a Christmas collection (typically 12 shades), a brights range mid-summer (6 shades), a soft shades range (the Pinks – 4 shades) and a small summer collection (4 shades). Additionally, OPI may bring out special collections, such as this year’s Alice in Wonderland collection (4 shades).

– This quarter, the bestselling shade in the UK was Lincoln Park After Dark – gleaming dark and mysterious plum.

– Outside the USA, the UK is the biggest distributor of OPI.

So there you have it. There’s a reason for seeking out great products and brand names. So even though colour’s a major reason in our choice for nail allurement, remember the chip factor and opt for OPI.
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{ 2 comments… read them below or add one }

RedlegsinSoho May 16, 2010 at 3:20 pm

I just had a full set of gel nails, the varnishes (see me too!) were all OPI. Go with what the professionals choose is always a winner as far as I am concerned, although I quite like Maybelline’s thick gooey reds. x


Fleur de Guerre May 17, 2010 at 2:55 pm

I love OPI – the only varnish I’ll use!


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