Hennes’ launches Festival Collection for Fashion Against AIDS

by Katie on May 15, 2010

Not only are high street favourites H&M brilliant at teaming up with the best global designers and having limited edition collections that fly off the shelves as soon as they launch, they are also philanthropic with deserving causes. On the 20th May, H&M launches its third Fashion Against AIDS campaign which includes a hip, themed festival collection, 25% of the sales of which are donated to youth HIV/AIDS awareness projects.

The collection for both guys and girls will encompass the whole festival experience, from clothes and accessories through to tents and sleeping bags, all the while raising funds to promote the message of safe sex.

“For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered… It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection,” says Ann-Sofie Johansson, H&M’s head of design.

For girls the collection features a mix of rock with Bohemia and glamour with added ethnic touches. Denim hotpants or patterned leggings are matched with embellished tunic tops, while maxi-dresses are toughened up when worn with leather jackets. Gladiator shoes, chunky bracelets, wide belts and beaded necklaces complete the look, while tribal print headphones give an extra twist. Whereas, for guys, it’s all about looking like you’re in the band, with slim blazers and jackets,faded and patched denim jeans and cropped shorts, embellished waistcoats, paisley vests and the essential rocker’s hat are all part of the picture. There are also tents,sleeping bags, as well as fold-up chairs..in short, all your festival fashion needs.

“Fashion Against AIDS with H&M is a great way to reach millions of young people. Fashion Against AIDS has opened many doors for Designers Against AIDS and we’re very grateful for this. It’s so important to keep informing young people worldwide about the importance of safe sex,” says Ninette Murk, founder of Designers Against AIDS.

The Festival Collection launches in selected main H&M branches throughout the UK from 20th May 2010. For more information on the non-profit organisation Designers Against AIDS, visit www.designersagainstaids.com
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