Harvey Nichols goes loco for Lula.

by Katie on June 30, 2010

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Lula magazine (http://http://www.lulamag.com/) is one of those trendy mags that makes anyone over the age of 40 feel 90. Yes, it’s unabashedly stylish and has a charming idiosyncratic style but I remember the days when I’d have thought Lula really edgy and kooky. Now, I just like good photography on women (nor girls) without bunches and blue Smurf like Katy Perry hair or holding sunflowers. I am impressed that its online site is at the forefront of using video editorial as well as stills, something that photographer Nick Knight discussed at the recent Fashion Fringe discussion. ( http://katiechutzpah.blogspot.com/2010/06/fashion-fringe-meet-panelists.html)

Lula Magazine was started by ex-Voguettes Leith Clark and Becky Smith and is published bi-annually. It amalgamates fashion, art, film, and culture in a breathe of youth fresh air manner but could just as easily alienate a fashion forward older audience exactly because of this. However, trendy and ‘du jour’ it is. It must be as Harvey Nichols have just announced a collaboration (the ‘in’ word of the moment) with Lula magazine to celebrate the 5th year of the magazine. An exclusive “Pop Up” curated by Lula Editor n Chief, Leith Clark and designed by Set Designer Fiona Leahy, to launch online and in store at Harvey Nichols Fourth Floor on Thursday, 1st July.

Harvey Nichols invited Lula to be a part of their Fourth Floor, a new concept space for the eclectic modern woman, and one that best personifies Lula. As a result, Lula’s Leith Clark curated a “Pop Up” of her favourite things, a celebration of all things Lula. Rodarte, Erdem, Lover, Miu Miu, Charles Anastase, Rachel Antonoff, Sonia Rykiel have all created something special, with books and music from her friends Liz Goldwyn, Melissa Auf Der Maur, Derek Blasberg, Daisy de Villeneuve and Karen Elson, and to top it all off, Chanel have created a special treat for all those who make a purchase.

The collaboration stems from Leith’s love for Harvey Nichols, “Harvey Nichols is the only store you need to visit in London. British style heaven”, also when I worked at Vogue as an assistant after I first moved to London I would shop there on pay day every single month. It made me broke but very happy. It was the only place I wanted to shop. Still is.” I’m hearing you loud and clear, Leith.

Ida Petersson, HN’s Buyer of Shoes and Lifestyle who worked on this project very closely with Leith says, “Lula magazine is one of those few magazines that manage issue after issue to inspire and excite me, so when I got the opportunity to work with Leith to create a “Pop Up” to celebrate the magazine’s first 5 years I jumped at the chance!”.

All clothing has been created especially for this project and are therefore future collectables, so if you want to buy into a little piece of Harvey Nichols/Lula history, the “Pop Up” is the place to purchase. I’d advise being under 40, though.

Lula is available from Harvey Nichols, London from Thursday, 1st July and is also available at http://www.shop.harveynichols.com/

What do you think of the collaboration? Have you read Lulu? What’s your favourite Harvey Nichols floor? Do you spend all your time in beauty or head to the food area on the 5th floor? Please feel free to leave a comment below or start a conversation in the ‘shout mix’ box opposite. It would be good to hear from you.
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{ 1 comment… read it below or add one }

Rollergirl July 1, 2010 at 10:24 am

I love Lula and I’m well out of the ‘youth’ age bracket. I’m glad that Harvey Nichols have finally done something interesting on that floor – it needs some exciting ‘happenings’.

I know they recently spruced it up but I still feel that’s not enough. Look at Selfridges and Topshop, something buzzworthy happening ALL the time. Hopefully this is the beginning of a new exciting phase for HN 4th floor. Also, much more interested in Leith Clark’s vision than the similar Katie Grand/Pop/Dover St Market initiative a few years ago.

Oh look, I blogged about curated retail a while ago (Lula included) http://1url.com/5dd


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