LONDON show ROOMS MEN launches at Mens’ Paris Fashion Week

by Katie on June 16, 2010

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International design initiative LONDON show ROOMS MEN, a joint collaboration with British Fashion Council (BFC), Centre for Fashion Enterprise (CFE) and Fashion East, will take fourteen of London’s leading menswear design talents to Men’s Paris Fashion Week, this season, to increase their media presence and develop their businesses internationally.

Mens Fashion Week in Paris, Milan and now, London, usually only receives a modicum of attention compared to the reams of column inches and imagery attributed to womenswear come Septemember and February international fashion weeks, each season.

LONDON show ROOMS MEN will launch at Tranoi’s new venue, Tranoi Parc Royal (The Loft), in Paris 3rd Arrondissement (Marais) from 24th – 27th June. This new initiative will enable the menswear designers to sell their collections with the support of International marketing, media and sales advisers, vital in any international competitive market.

Caroline Rush, CEO (Joint) of the BFC, comments “LONDON showROOMS in Paris has been successfully running for four seasons and extending this to some of the best emerging menswear talent in the UK is a very exciting project. We are confident that this new menswear initiative will give our innovative menswear designers the means to further their global profile and businesses.”

The support offered to emerging menswear designers by the BFC, CFE and Fashion East represents a growing interest in menswear in the UK and is a reflection of London’s quick response to identifying design potential. LONDON showROOMS MEN represents a selection of British talent supported by BFC’s NEWGEN MEN sponsored by Topman, Fashion East’s MAN showcase and the Centre for Fashion Enterprise (CFE) or are special guests such as Christopher Kane Mens and Jeannette’s Pop Up shop.

NEWGEN MEN, sponsored by Topman, was launched in September 2009 alongside a dedicated Menswear Day at London Fashion Week. Growing from ‘MAN’ a single show on the LFW schedule, these schemes, which offer business support and showcasing opportunities, have been instrumental in raising the profile of new British designers. In a move which mirrors the initiatives that have supported womenswear designers over the past few seasons, LONDON show ROOMS MEN aims to build on the success of NEWGEN MEN, highlighting the growing talent of menswear designers in the UK to an international audience.

LONDON show ROOMS MEN in Paris designers include: Bernstock Speirs, Blaak, BOYOstudio
Carolyn Massey, Christopher Kane Mens, Christopher Raeburn, MIHARAYASUHIRO + husam el odeh eyewear, James Long, Katie Eary, KTZ, Lou Dalton, OMAR KASHOURA and Tim Soar.

The Paris showroom will be open at Tranoi Parc Royal (The Loft), Rue du Parc Royal , Paris 3rd, Metro St Paul, 10am – 7pm from 24th – 27th June 2010

Spring/Summer 2011 Mens’ Paris Fashion Week runs from Wednesday, June 23rd to Sunday, June 27th, 2010
Information taken from BFC website. Image shown from Katie Eary’s archive.

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