by Katie on July 13, 2010

Well looky here! It seems I was right a little while ago when I predicted that things would be changing on the usual international round of fashion schlepping (each season) with changes to the usual round of press days by designers, mid brands and high street names.

It appears that the fashion seasons are becoming more and more crammed together with round after round of couture, ready to wear, menswear, accessories and cruise collections being shown and that’s not to mention the various international trade show exhibitions like Paris Fashion Days or Bread Butter etc.

For those not in the industry, to explain, it becomes a merry-go-round of shows, one stops and flitting from one city to another…which sounds glamorous but actually, it’s like being on tour all the time and you are the technical backstage help not the band. Get the picture?

Add to this, the round upon round of every brand you can name’s press days on your return, the research, photo shoots and the regular work and copy you have to produce and bingo!, stresserama mighty big headache for journalists, buyers, designers and everyone concerned.

Step forward brand new Fashion Press Week, launching 3rd & 4th November 2010, which will at least, hope to transform the traditional press day landscape in London.

Held at The Saatchi Gallery, Fashion Press Week will showcase SS’ 11 collections to the fashion press across all sectors of the fashion arena and will host a strong cross section of designer, bridge and high street brands from multiple retailers, department store groups, independent retailers, wholesale labels and on line retailers across multiple product categories giving the press access to the UK’s most press worthy collections all under one roof. Makes sense. Save on everyone’s time and save on the brands’ money by showing in one place. (To hold a press event costs anything from £4-12k for a one day launch event and that’s not including the costs for celebrity attendance if required).

Fashion Press Week is backed by a number of major UK industry influencers and supported by the British Fashion Council, DIARY, Fashion Business Club, Central St Martins College of Art and Design and Louise Wilson.

With the press day circuit becoming increasingly more demanding on the fashion press (as described above), Fashion Press Week has launched to showcase a selected but maximum number of key brands, allowing plenty of time for each member of the press to spend with the brands.

A fantastic networking event for the industry, the show will see attendance from the digital press including bloggers, promotions and advertising teams and celebrities. With key features and sponsors lined up, the show will be the must attend event in the British press day calendar.

The event is also set to be launched in other fashion capitals including New York, Milan and Paris.

So, fast forward 5 months. If you see crowds of oddly dressed people (ie. wearing key Spring/Summer trends in the middle of Winter) on 3rd & 4th November you haven’t taken a trip back to the Kings Road of the 1980’s. It’s just fashion, dahlings.

I’m interested in hearing what you have to say. Please leave a comment in the box below or in the ‘shout mix’ box opposite. It’s easy to do and I’d love to hear from you.
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{ 1 comment… read it below or add one }

Anastasia and Duck July 14, 2010 at 12:51 pm

I am very excited about this, it will make my life a lot easier! And I love the Saatchi Gallery location, I went to the final Armand Basi One show there and it was fab. I really hope lots of brands get on bored with this.



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