Gadah: A Name to Notice

by Katie on August 1, 2010

Earlier this year I had a personal preview of the gorgeous new Ghadah A/W ’10 collection in a beautiful airy room at Claridges. Most exciting.

As champagne was sipped and the collection trawled through, the lovely house model changed in and out of a variety of sumptuous day and evening wear courtesy of this new designer. So who is Ghadah?

Ghadah is the brainchild of Ghadah Al Raschid from Saudi. She is based largely in Paris where she overseas both the Ghadah Atelier and mainline collections. Ghadah was lucky enough to grow up in the world of couture and therefore, understands the importance of attention to detail, beautiful fabrics that fall perfectly and, of course, superb tailoring. When I asked Ghadah about the collection’s customer she said, “the collection is made for certain type of lifestyle…a modern woman that works and travels a lot.”

Her co designer is Laurent Mercier, formerly of Balmain, who has designed the daywear collection and the influences of this has been men’s tailoring and fabrics. Says Ghadah of her design collaboration with Mercier, “its a perfect melange between east and west: Laurent Mercier with his experience, tailoring techniques and fashion background, my self with my knowledge, passion and flamboyant culture complete each other.”

Ghadah’s collaboration with Mercier began in 2007 and has all the hallmarks of an old style couturier house and attracts a growing number of clients including celebrities such as Eva Longoria and Lindsay Lohan (but we’ll try and forgive them for the latter as the clothes merit more class and countenance). Sold in Harrods evening wear dept, the Gadah collection largely comprises cocktail and evening wear pieces fit for a glamour goddess or screen siren. Although pret a porter, the collection incorporates handmade couture techniques and quality fabrics for the ultimate in quality wear.

Autumn/ Winter ’10 sees daywear being added to the collection for the first time and wow…what daywear. A short trench is intricately cut to create ripples once buttoned and has a frill neck piece that murmurs French chic. A shot evening jacket is unzipped to reveal a similar style frill and is the ultimate in grown up gorgeousness.

Pinstripes come by way of sharp long trousers, a halter neck waistcoat and sharply cut jacket. A tweed coat has Erte style wrap effect with fur collar and cuffs. Day dreses are sharply tailored to cut a mean business deal. Don’t mess with the madame wearing these.

Head designer, Laurent Mercier, previously of Balmain injects an ultra sophisticated, sexy slick edge to every piece with knife edge cutting and thoughtful detailing. There is no extraneous frills and fripperies…if they’re there, they’re there for a purpose – To envelop the woman, to make sure that she’s the statement.

Evening wear is unmistakably and distinctly glamorous. Structured gowns reek of 1950’s distinctiveness. A navy and ivory satin gown is trimmed with diamante and swathed with a shoulder bow. Halter neck strapless sheathes kick pleat with tulle in swathes. Full length, Greek style toga shifts in purple and grey are worn with distinctive Ghadah jewellery – more Star Wars than Greek wars. Precious fabrics are decorated with geometrical crystal embroidery and jewels with Art Nouveaux inspiration.

Ghadah is reminiscent of the red carpet, drop dead impact of Marchesa, only with daywear as an added plus. Make no mistake, these are designs for a more mature and monied woman. You won’t find any of these shimmying down the street in Shoreditch and thank yee God for that. Sartorial simplicity for the discerning women. I can dream, can’t I?

Like Gadah? Please leave a comment in the comment box below or in the ‘shout mix’ box opposite.

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