Avon calling. And she looks fabulous in her Luxe Lace.

by Katie on November 2, 2010

A few weeks ago I attended the launch of Avon’s Limited Edition Luxe Lace collection at a swish Mayfair hotel and boy, was I surprised. The brand’s been totally made over with a tremendous colour range, beautiful packaging and a wide selection of day and evening make-up for all types of women. 

What I love about Avon is its wide appeal and it’s general niceness and approachability.  You think of Avon and immediately think nice thoughts and are transported to childhood or adolescence, usually of dabbing rose cream perfume or trying lipsticks and perfume phials from  friends’ mothers’ Avon sample selection.  *guilty face* 

However, for the first time in a long time, Avon may truly be regarded as relevant and ‘on the money’ if not exactly cool…but there’s still time and this brand’s making leaps and bounds.

The new Luxe Lace colelction promises a mysterious and alluring look.  I’d settle for wearable colours with depth and ‘wow factor’ and this, it certainly has.

The Luxe Lace Eyeshadow Quad is available in two different shades:  Lace Hues in soft blues and beiges and Lace Electric in vibrant purples and greys with a dash of white.  These are real, wearable colours and can be adapted for day or evening use as I’ve tried both. I like the flat, matt chalkiness of these shades which surprised me re their adaptability.  The shades last for up to 12 hours at £8 each. Bargain.

Luxe Lace ultra colour rich lipstick contains jojoba nad vitamin E to hydrate lips, leaving them sexy smooth and super voluptuous.  Available in Instant Mocha, Frostiest Mauve and Pout and all at £7.  The Supershock Mascara in black has a thickening base coat and plumping colour in one for volumised lashes for £8.

The Supershock gel eyeliner pens add a dramatic swoop to lash lines.  Intense colour in soft and smooth black or silver for only £6.

Finish the look with dramatically dark nails using Avon pro Nail Enamel in Wicked – a vampy red which is sure to get the 21st Century Avon girl noticed.

Avon Luxe Lace Collection launched on 28th October 2010.

The Avon range is not available in shops. To contact your nearest Representative call 0845 601 4040 or buy online at avonshop.co.uk.
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