Sandro store launches in Westbourne Grove, London

by Katie on November 29, 2010

Sandro is one of those cool French brands that fits right into a London village lifestyle.  Like Agnes B, APC and Zadig & Voltaire, Sandro’s collection of cool separates is covetable beyond imagination:  Notting Hill, rock chic ‘it’ girl meets French fashion establishment.  A marriage made in Louboutins but sporting decidedly more attitude.  And that’s why I love it.  I’d make space for these Gallic tinged pieces in my over-crammed wardrobe.

To give you some history, Sandro was launched in 1984 by Evelyne Chétrite who launched the first boutique on Rue Vieille du Temple in the heart of Le Marais, and is now the definitive label for feminine, versatile dressing with a French accent.  

Last Thursday night saw this hip and happening label launch its new flagship boutique on London’s Westbourne Grove and boy, what a night it was.  The Laurent Perrier flowed freely as the Notting Hill fashion set and various journos trooped in en masse.  It’s been a while since I’ve seen so many killer heels and handbags in that amount of square footage and I haven’t even got around to describing the strokeable, sophisticated sexiness of Sandro’s distinctive collection.  Sandro’s menswear is available at the store for the first time, something, Johnny Borrell (one of the guests) would no doubt, appreciate.

The store, slap bang on the Westbourne Grove ‘beach’ just made for strolling along, checking out the goods and the talent, presents a full collection of Women’s, Men’s and Accessories collections.  This 1000 square foot space with handpicked 1970s furniture, parquet wood floors and black mirrors creates a uniquely French shopping experience in the heart of Notting Hill which has more than it’s fair share of Euro Talent meets Euro Trash.  I should know.  I lived there for long enough.

Sandro’s collection is wide enough for many tastes:  Fur jackets are thrown on top of sexy shirts and tight jeans or military type jackets with gold frogging are teamed with cute velvet prints skirts and ruffle shirts.  Sexy and severely cut jackets are belted and paired with leather pants while slouchy comfortable grey jersey separates are transformed into tailoring.  There’s a flirty sexiness to this brand that’s attractive in the extreme.  The mixing and pairing of simple shapes with exactly the right mix of plain and print and texture clash shows this label to be a lot more sophisticated in thought and design than many catwalk collections.

For Autumn Winter 2010, founder and creative director, Evelyne Chretrite at Sandro, uses luxurious fabrics and skins including leather and shearling, velvet and lace and soft wools. These materials are perfectly complemented by a colour palette of camel, cappuccino, caramel and tobacco shades alongside contrasting hot reds and cool mineral hues.


Evelyne Chretrite describes the Sandro brand as “cool, modern and feminine” and loves the way London girls style it in their own distinctive manner.

Alexa is exactly the kind of woman I like to dress, she knows her own style, doesn’t follow fashion and always looks unique.”  

Alexa Chung, who DJ’ed at the event chose a cute black crepe playsuit (£160) from Sandro’s Autumn/Winter collection to wear on the night.

In the UK, as well as 180 Westbourne Grove, Sandro currently has stores on South Molton Street, Sloane Street and Hampstead High Street, boutiques in Harrods, Selfridges (London and Manchester), Brown Thomas in Dublin and is also sold online at

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{ 1 comment… read it below or add one }

That's Not My Age December 1, 2010 at 12:33 pm

I love all these low-key French labels.


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