Worth the wait. The House of Worth relaunches.

by Katie on December 1, 2010

This is news worth waiting for.  The House of Charles Frederick Worth (1826-1895) has been revived.

To fashion slaves, this spells a nervous ripple of anticipation.  The fabrics, textures and fragrances of Worth are legendary and the very basis of modern couture.  So, it’s no shrinking violet who can take on the weight, stature and history of this name and ensure it’s re-institution and re-elevation to Worthy stature.  

Charles Frederick Worth created one-of-a-kind pieces for his most important clients but he is especially known for preparing a variety of designs that were shown on live models at the House of Worth.  Clients then made their selections and had garments tailor-made in Worth’s workshop.  Although Worth was not the first or only designer to organize his business in this way, his aggressive self-promotion earned him the titles “father of haute couture” and “the first couturier.”  Thus the nervous anticipation re. the re-launch.

Breathing life into this venerable House is an initiative by House of Worth Ltd.  The company is a direct descendant and combination of the two distinct businesses started by Charles Frederick Worth and his family:clothing and fragrance.  The Worth fragrance business was established in 1932 and has never ceased to be in business since then.  In 2000, the entire business was aquired by Dilesh Mehta of House of Worth Limited.  The House of Worth company aquired Martin McCarthy’s intellectual properties in the early 2000’s. 

But who’s behind the design?  Giovanni Bedin has been commissioned to design for Worth Couture, having shown in January and July 2010 in Paris.  Born in Vincenza into a family of tailors specialising in the art of made-to measure, Bedin studied at Chambre Sundicale de la Couture Parisienne after which, he joined Karl Lagerfeld’s studios.  “A wonderful experience that taught me a lot about ways of work as well as a way to live,” says Bedin.  Since working for the House of Worth, Bedin has explored the rich archives, a fundamental inspiration for the relaunch, essence and elegance of Worth today.

Worth Couture (pictured) was presented at The Ritz in September 2010.  Now, complementing this collection, is Worth’s distinctively simple yet elegant Pret-a-Porter and, going forward lingerie, accessoiries, couture jewellery and gloves with become key elements of the House of Worth.

Big news for fragrance junkies will be the re-launch of Je Reviens perfume (1st edition 1932) in April/May 2011.  Three further parfums of the legendary Je Reviens collection will be unveiled in late Spring 2011.

(Simple white lace shift from House of Worth’s RTW collection).

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{ 4 comments… read them below or add one }

That's Not My Age December 1, 2010 at 12:34 pm

Worth the wait, indeed!


Calamity Jem December 1, 2010 at 1:08 pm

My mum always wore Je Reviens when I was a kid, I will have to buy her a bottle when they re-launch it 🙂
I really like all the dresses too, very fabulous!


Penny Dreadful December 1, 2010 at 4:37 pm

I have been quite excited about this. Didn’t know they were also re-releasing the fragrance, that is even more exciting!


RedlegsinSoho December 2, 2010 at 11:16 am

Hmmm, sadly a comparison with the old stuff shows how crap we are vis a vis the models (skinny scrawns as opposed to elegant slips) and those skirt lengths. Worth was always for the elegant woman but they look like boho girls, a little tatty?
Mind you the fabrics look interesting and I am really wondering what that scent will smell like on me (I also have fond memories of it). x


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