Aldo Shoes Launch their ‘Get Lucky’ Campaign with a Swish Party

by Katie on June 23, 2011

Tuesday night in London saw Aldo shoes show The Capital how they could get down and hip in true London style with a party attended by anyone who was anyone, and boy was it fun.  

ALDO celebrated by unveiling an array of new collections showing off their fashion forward holiday collection, their new premium menswear range Mr B’s, and brand new capsule collection by New York designer Christian Cota for AW11.

The Christian Cota collection is part of ALDO’s most exciting project yet – ALDO Rise.   This initiative sees ALDO collaborating with rising talent in the UK and US with their British members announced as Mark Fast, JW Anderson and Preen.  The UK designers were all in attendance at the event clearly enjoying the party.

Special guest supermodel Lily Donaldson and ALDO Creative Director Douglas Bensadoun kicked off the night with a quick presentation on all the ALDO news.  ALDO also announced their new UK based Design Studio and a new home in London’s Oxford Street. Celebrity attendees included: US singer Alexis Jordan, Jameela Jamil, Robyn Bright, Laura Jackson, Caroline Flack, Henry Holland, Louise Roe, Jade Parfitt, Jasmine Guniness and upcoming talent Sunday Girl who also treated guests to an hours DJ set.Check out Aldo at

Let me know what you think of Aldo’s party and shoes in the comment box below.  Thanks.
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