Lucy in Disguise celebrate their 1st Birthday with a New Store.

by Katie on September 12, 2011

There were certainly many highlights to last Thursday’s Vogue’s Fashion Night Out shenanigans and celeb spots a plenty but the first on my list of that night’s events and always one that has my support, being a vintage doyenne was the launch of Lucy in Disguise’s new store at 48 Lexington Street, Soho.  Sarah and her famous sister, Lily Allen, recently closed shop on their spacious store in Covent Garden’s King Street but, says, Sarah, “..we already feel much more comfortable in Lexington street. It just feels right.”

I’ve long been a fan of Sarah Owen’s taste level – she confided in me on the night that having a famous sister is a curse as well as a blessing in that many detractors are content to dismiss the label and venture outright without sampling or seeing it when in actuality this is a collection of genuinely beautifully sourced vintage clothes and accessories from the ’20s to ’70s, some with famous labels and some with hard to find fabric pairings and patterns.  

Its also a laid back store with helpful and knowledgable staff – there’s never a feeling of ‘I shouldn’t have come through the door’. This is a store for browsing, buying and researching and the beauty is, the prices are good.  Sure, there are always going to be items on the ‘wish list’ but I saw the most gorgeous emerald green silk wrap ’50s coat ar £110 and a simply beautiful Japanese wrap short kimono in the most beautiful red patterned silk at £165. 

Sarah also confided in me that having Lily with her when scouting through London’s vintage fashion fairs isn’t a good idea as prices tend to treble treble on seeing her!  It’s better business sense to scour on her own or send one of her team.

Lucy in Disguise also have a seasonal collection of their own ready to wear designs based on vintage styling and cuts for those who prefer a ‘newer’ approach or who dislike the idea of wearing original vintage. (Tsk!).

The store’s set up is the same as was in King Street, well laid out collections according to colour and theme as well as the beauty and hair salon space in the downstairs area that does period hair and make-up to match your outfit.

The store launched with a Guest Edited issue of ES magazine to celebrate the new store launch and the 1st birthday of Lucy in Disguise. Grey goose cocktails flowed as guests arrived including collectors, journalists and celebs (including Dr Who’s Karen Gillan and Harry Enfield) to admire the well-laid out.  Well worth a visit.  It’s now on my regular W1 wander route.

Lucy in Disguise is at 48 Lexington Street, London W1F 0LR  and/or visit

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RedlegsinSoho September 13, 2011 at 8:30 am

I popped in there a few weeks ago, the staff were charming and I quite like a couple of the repro pieces. I can see how the celebrity endorsement can be a double-edged sword though. I’ll pop in again next time I am down there.


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