Go Pink for a Worthy Cause – Breast Cancer Awareness Month

by Katie on October 1, 2011

Everyone I know has a story to tell re their experience with Breast Cancer which seems indiscriminate re age, wealth or disposition.  In fact, one of my good friends died of this awful debilitating disease in her early 40’s after a long fight, and having beaten it once, she didn’t win the second time round.

That’s why research is still needed and, as well as raising awareness especially in young women, this worthy campaign keeps on promoting the need for a cure.  What isn’t always known is that Evelyn Lauder of Estee Lauder was the key founder and promoter of this cause and that’s why many of Lauder’s esteemed brands have especially released products for Breast Cancer Awareness month, a percentage of the profits from sales of which go towards the charity. 

For this campaign, products include a gorgeous Donna Karan Cashmere Mist candle, Jo Malone Red Roses Body and Hand wash with its distinctive pink hue, and Elizabeth Hurley Pink Ribbon collection make-up bag and lipstick, Origins Make a Difference Skin Rejuvenating Cream, Clinique Great Lips, Great Cause charm as well as an Estee Lauder Ribbon Pin of pink crystals with one blue one, signifying the 1% of men who are diagnosed with breast cancer.

In 1992, Mrs. Lauder initiated The Estée Lauder Companies’ Breast Cancer Awareness campaign with a mission to reach as many women as possible with the message that early detection saves lives. In the same year, Mrs. Lauder and Alexandra Penney, then editor of SELF magazine, created the Pink Ribbon as a symbol of breast health and the Company began publicizing the symbol by distributing pink ribbons at its cosmetic counters around the world. Since then, the Pink Ribbon has become a ubiquitous symbol of hope and to date. The Breast Cancer Awareness Campaign is present in more than 70 countries and has distributed more than 110 million Pink Ribbons and millions of informational brochures worldwide.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2010, BCRF is awarding $33 million to over 170 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia.

The sales of these products such as OPI’s brand new shade, Pink Shatter topcoat from www.lenawhite.co.uk all help to fund cancer research, and in this case, a percentage of profits are being donated to The Royal Marsden.  Be aware of the good your purchase is doing this October. Go Pink.

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