Etro launches new flagship store on Old Bond Street

by Katie on November 29, 2011

Mid last week, I rocked up early to the official launch of the sumptuous new Etro flagship store at the bottom of Old Bond Street.
Even on entering the tinge of muted luxury mixed with fine fabrics is unmistakable as wood panelled walls and thick pile carpeting softens the blow of the anticipated credit card over-spend.  The new store is a fitting tribute to the family’s innate passion for art and culture and the Etro lifestyle.
Now housed in an imposing five-storey, the London boutique is a grade two listed building echoing the environments found in Etro shops all over the world but with a unique English twist.  The Etro family have lovingly restored the interior and it retains many of the original, late-nineteenth century architectural and decorative features, including an elaborate coffered walnut ceiling with gilt details, and delightful fireplaces embellished with delicate inlay work which create a prestigious backdrop for Etro’s distinctive collections. 
Each corner is a one-off, the exclusive and extraordinary details stand out with numerous works of art and sculptures that have been chosen to decorate the premises, in keeping with its past life as an art gallery.
The opening event was hosted by the Etro family led by Mr Gimmo Etro along with his children, Jacopo Etro, Kean Etro and Veronica Etro.  
Attendees to the cocktail party included international celebrities, socialites, VIP customers and media.  Those who attended included Jasmine Guinness and Gawain Rainey, Vicountess Serena Linley, Daisy De Villeneuve, Jan De Villeneuve, Sojin Lee, Count & Countess Manfredi della Gherardesca, Noelle Reno, Mr Bruce Oldfield, Sir Harry and Lady Nuttall, The Marques of Worcester, The Earl and the Countess of Albemarle, Mr and Mrs George Bamford, Lady Charles Spencer Churchill, Lord Dalmeny, Lord and Lady Bruce Dundas, Mr and Mrs Nick Mason, Count and Countess Leopold von Bismarck.
Etro also took this opportunity to support the NSPCC and donate a proportion of sales on the night to the charity. An intimate dinner followed in the sumptuous surroundings of Spencer House where guests were treated to an Italian banquet.
Etro’s new store is found at 43 Old Bond Street, London W1.
Related Posts Plugin for WordPress, Blogger...

Leave a Comment

Previous post:

Next post: