GQ mag & Carolina Herrera celebrate at The Light Bar, St Martin’s Lane

by Katie on November 17, 2011

Wednesday night saw GQ Style and Carolina Herrera New York join forces at the Light Bar St Martins Lane, in celebration of the Autumn/Winter 2011 issue and the latest masculine fragrance from Caroline Herrera New York, 212 VIP MEN.  

With the tagline the same as its female equivalent, ‘Don’t Just Go To The Party, Be the Party‘, 212 VIP MEN is the new masculine fragrance that completes the Carolina Herrera 212 VIP set and is meant to represent the style and attitude of VIP men in New York – charismatic, fun, elegant, sophisticated, desired and envied. 

The fragrance is an innovative explosive cocktail of vodka with frozen mint, lime caviar and vibrant spices inspired by the scent and attitude of the most exclusive parties. It’s a sexy, social fragrance that has you wanting to smell more and I’m impressed with its vivacity and depth. It manages to marry together fresh and uplifting with a sensual manly, woody charisma. Lime Caviar adds a fruity, elegant dash of elitism with chilled vodka (with a hint of frozen fresh mint) and King wood which provides an earthy grounded but golden touch.

The bold metallic cubist shape of the bottle is a sexy statement piece and with its magnetic cap, provides a polished finished touch to this new entry to the men’s fragrance market that matches the style and nonchalance of GQ Style.

To celebrate the launch, London’s chi-chi chic fashion crowd mingled in low light to a disco beat provided by Sophie Ellis Bextor and husband Richard Jones (Me and Mr Jones) for guests including Suki Waterhouse, Harry Styles (One Direction), Dylan Jones, Ben Reardon, Fran Cutler, Leah Weller, Cara Delevingne, Caroline Flack, Clara Paget, Little Boots, Tyrone Wood, Gemma Cairney, Zara Martin, Tolula Adeyemi and designer Oswald Boateng. 

Belvedere vodka served up two delicious cocktails including a delicious highly seasonal Moscow Mule and Estrella Damm generously supplied the beers.

212 VIP MEN Eau de Toilette is available in two sizes: 100 ml and 50 ml. The range also includes a 212 VIP MEN aftershave lotion (100 ml) and a 212 VIP MEN deodorant Spray (150 ml). 100ml eau de toilette spray – £50; 50ml eau de toilette spray – £37.50; 100ml after shave lotion – £30.50; 150ml deodorant spray – £18.50. On counter in dept stores from September 2011

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