Cindy Crawford’s Daughter Models for Young Versace S/S’12

by Katie on January 18, 2012

Not content with their onslaught on the high street and their continued stardom in the Milan catwalks for collections that rock, Donatella Versace has another market in site, the under ’12s.

It seems that new markets and a re-newed vigour for identifiable status brands has made the ultra youth market the place to be. Hot on the heels of Stella McCartney’s success and Marni for children comes the Versace effect with its inaugural advertising campaign for Young Versace, a first line collection for boys and girls aged from 0-12. 
What makes this ultra special is the grooming of young supermodels with considerable heritage: the Spring/Summer 2012 campaign features 10-year old Kaia Gerber, the daughter of Cindy Crawford, one of Gianni Versace’s long time supermodel muses.

“Like her mother, Kaia has a very special gift. The camera really, really loves her,” said Donatella Versace, Creative Director of Versace. “Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother’s footsteps!”

By return, Cindy Crawford replied, “I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign.”. “I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.”

The campaign was shot by fashion photography mavericks, Mert Alas and Marcus Piggott and art directed by Giovanni Bianco.

Young Versace is said to offer the quintessential Versace style with a youthful rock ’n’ roll twist, including playful prints, vibrant colors, mixing of patterns and a reinterpretation of the house’s iconic Greek key motif and Medusa head logo. The Autumn/Winter 2012-13 Young Versace collection will be presented in Florence during a special event in conjunction with Pitti Immagine Bimbo on 19 January, 2012.   

Young Versace is available at the Versace Young boutique in Milan and worldwide in select multi-brand stores specializing in childrenswear.
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