Singer Florrie Fronts Hoss Intropia’s New Ecommerce Site

by Katie on March 7, 2012

Hoss Intropia are one of those cool high street brand that you happen to chance upon. Less infatuated by trend ‘au courant’ than Zara but still as stylish, Hoss Intropia manages to pick up on trends and colours without overdoing it and mimicking a designer’s look to the nth degree.
Founded in 1994 by Paloma Vázquez de Castro, this Spanish label utilises its founder’s history as designer to the Spanish National Ballet, interpreting this experience into femininity, sleek shapes and elegant lines. 
And now, Hoss Intropia are finally getting their act together and launching their Ecommerce site, fronted by pop artist, singer/songwriter and model, Florrie Arnold, she of the Nina Ricci ‘Sunday Girl’ song and TV commercial for perfume, Nina L’Elixir. It seems that Ms Florrie is finding fame via her modelling contracts tacked on to her pop career instead of vice versa.
For the first time, Hoss Intropia’s collections including the Main Line, Silver and Miguel Palacio collaboration will be available online following the launch of the fully functional, transactional e-commerce website.

Florrie Arnold was selected to fully embody the Hoss Intropia ethos of celebrating creative and inspirational women, her own beliefs mirroring those of the brand. Writing and producing her own music and gigging and touring while still unsigned, Florrie celebrates her talent while her modelling gigs allow that to continue. is now live in the UK and Ireland, Italy and Spain, followed by the rest of the world by 2014. The site has a personal shopping advice including styles best for your shape, how to complete an outfit and the best accessories for your pieces, a blog and a retrospect of previous ‘Intropia Women’.  

Catch the Hoss Intropia video featuring Florrie below:
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Katie Chutzpah March 12, 2012 at 2:03 pm

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