Antipodium’s S/S’14 Traces the Legacy of Modern Retail

by Katie on October 10, 2013


The playful S/S’14 presentation of Antipodium creative director, Geoffrey Finch, debuted in an intimate space fitted with a black and white tiled runway. The basement hall in Somerset House resembled what one might imagine an A.A. meeting in Chelsea to look like – dimly lit with anonymously well-dressed figures emerging from the shadows to reveal Céline bags and Tori Burch flats. Unfortunately, no one smuggled in booze at 11am, as this meeting was strictly dedicated to shopaholics.


Musing inspiration for the collection was derived from loveably outlandish by-products of the fashion, beauty and retail industry. The attitudes of Miss Piggy, Mrs. Slocombe, Cher Horowitz, Barbie and ‘90s Supermodels (think Naomi, Cindy, Christy, Linda and Tatjana) were celebrated in pieces that conjured the best of the 1970s and ‘90s.

IM_103-2764734515-OModel on the CatwalkModel on the Catwalk

Wide-legged trousers in mint and navy, a baby blue slit A-line with matching belt and spaghetti strap tops updated a sense of casual elegance. Injections of hot pink appeared in a tomboy Aloha shirt and patterned houndstooth for informal Clueless-esque mini-suiting separates.IM_134-2764821196-O


Pleated skirts in sheer iridescent organza offered a daring option for those willing to bare a hint of body. Overall, the collection harnessed a wearable reality with special touches of detail: A-line shaped skirting, Mac jackets bedazzled with jewelled daisies and a classic trench in a twist of baby blue.


A quirky pastel rose print infused with apotropaic eyes added elemental surprise to staples like cropped trousers and a collared belt dress. Nudes and paler tones of knits, skirts and tops were used to offset shine, print and glitter — achieving a soft balance between sophomoric and sophisticated.


Burgeoning the edge of personal vanity and girlish flirtation, Antipodium’s S/S’14 traces the legacy of modern retail through referencing the culture and attitude it has created around the young female consumer. Reflecting the gaiety of past times proves compelling: industry feeding our addiction to iconic figures and stylish modes of dress. Et voilà: the birth of cult status. The first step to recovery is admitting to a problem, right? In the words of Ms. Cher Horowitz, ‘As if!’.

Review written by Cody James (@roguing_vogue) for

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