Donatella’s Festival Couture for Atelier Versace Fall 2015

by Katie on July 6, 2015


Showing that she’s still ‘the Don’, La Bella Dona sent out supermodel beauties in trailing, frayed, new-age festival-inspired dresses that smacked of a new dawn, new Don at Atelier Versace.


We know that Signora Versace is capable of breaking the rules. She was the first designer to star in another designer’s ad campaign when she fronted the Givenchy AW’15 campaign, proving like Madonna, she does what the hell she likes. When she took over the house after the passing of the late Gianni Versace, few could imagine that Donatella would pave the way in her own manner while honouring and staying true to the heritage and history of the late Gianni.


This Fall 2015 couture, Atelier Versace has veered left and strayed to the frayed and narrow. Unfinished hems, trailing languid columns, billowing shifts, sheer panels with floral motifs, the vibe all mirrored by the simple New Age garlands worn in the hair by beauties such as Lara Stone and Kendall Jenner, showed a new look at couture.


This was not strict, nor trussed, nor too embellished but a mix of sexy frayed chiffon, lace, devore velvet and Swarovski studded edges. It seemed like a relaxed air was taking place during festival season, not usually echoed in couture, the juxtaposition of all that’s not down-and-dirty. Perhaps Donatella is ahead of her game that her red-carpet, fashion soiree gowns are worn by types who wander the Globe and are as easy and at home in Glastonbury or Cannes or Hollywood for that matter.


There’s still hugely sexy gowns in the mix that spell power-lust rather than fairy-dust but the Festival Meets Midsummer Nights Dream feel of this couture collection seemed to hit the mark.

Catwalk images kindly supplied by kind permission of

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